THE PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT
We use the device Information (in particular, your IP address) to help us screen for potential risk and fraud, and more generally to improve and optimize our Site by generating analytics about how our customers browse and interact with the Site.
We may also ascertain the success of our marketing and advertising. In some instances, device information may be used to inform marketing and retargeting campaigns through social media and online search sites.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and phone number. This information is collected in order to fulfill any orders placed through the Site. It includes information needed to process your payment, arrange for shipping, and to provide you with invoices and/or order confirmations. We may also use this order information to communicate with you about your order, to screen for potential risk or fraud, and/or to provide you with information or advertising relating to our products or mission in accordance with the preferences you have shared with us.
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties only to assist us with your order and your shopping experience. For example, we use Shopify to power our online store. More information on how Shopify uses your personal information can be found here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. For more information on Google Analytics, please visit https://policies.google.com/technologies/partner-sites. You can learn more about the cookies used by Google and how to manage them in your browser at https://policies.google.com/technologies/types.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We use your personal information to provide you with IFAW’s own targeted advertisements or marketing communications we believe may be of interest to you. If you want to learn more about how targeted advertising works, or if you want to prevent third-party tailored advertising, you can visit the NETWORK ADVERTISING INITIATIVE or the DIGITAL ADVERTISING ALLIANCE.
You can also opt out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://support.google.com/adsense/answer/142293?hl=en
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
DO NOT TRACK
Please note IFAW does not recognize or respond to “do not track” browser settings.
When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this information. Our shop supplier, Better Earth – who is responsible for shipping your order – will retain your name, delivery address and information about the items delivered for a time of six months in order to resolve any issues that arise.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.